ABOUT
I'm a Melbourne-based independent stylist specialising in still life, fashion and immersive visual storytelling.
My career began in fashion design, creating two fashion labels where I designed, hand-produced and captured every collection myself. It was through building those brands that I realised it wasn't the garments themselves that excited me most—it was creating the world around them.
I joined Mimco at a time when print was still leading the industry and social media was only just beginning to reshape it. Over the following decade, I progressed from the PR team into the Creative Department, leading the styling team as Senior Stylist.
Working across campaigns, e-commerce, social content and motion, I developed a multidisciplinary approach spanning styling, creative direction, set design and production. During Melbourne's COVID lockdowns, I continued producing e-commerce imagery while remotely art directing talent shoots, strengthening my ability to lead productions, communicate clearly and adapt under pressure.
While my experience has been built within the accessories industry, styling never stopped at the product. Every image required considered wardrobe, casting, prop sourcing and composition to create a complete visual story.
THE MOST MEMORABLE IMAGERY
IS BUILT WITH INTENTION.
Every detail should earn its place in the story.
THE MOST MEMORABLE IMAGERY IS BUILT WITH INTENTION.
Every detail should earn its place in the story.
Today, my work is driven by creating considered visual worlds where styling, set design and storytelling come together with intention. From the overall concept to the smallest prop, every creative decision is carefully considered to create imagery that feels commercially effective as well as creatively distinctive.
My favourite place will always be on set.
Today, my work is driven by creating considered visual worlds where styling, set design and storytelling come together with intention. From the overall concept to the smallest prop, every creative decision is carefully considered to create imagery that feels commercially effective as well as creatively distinctive.
My favourite place will always be on set.
WHAT I DO
Still Life Styling & Set Design
Luxury product styling, prop sourcing and set design that transforms products into compelling visual stories.
Fashion Styling
Campaign, e-commerce, editorial, social and motion styling with a commercially driven, editorial eye.
Creative Direction
Concept development, art direction, production and creative consulting.
Working collaboratively from the earliest stages of a project through to final delivery.
lET’S TALK
Available for freelance styling, creative direction and production across campaigns, e-commerce and brand imagery.
I'd love to hear about your next project.
